Brand Story

As any fashion-savvy shopper will tell you, a shoe can make the outfit. In our minds, the right shoe can also open up a world of possibilities.


Vices was created twenty years ago in Europe by a team of shoe-obsessed experts. It was the late 90s, and women from all walks of life were seeking stylish, trendy footwear to express themselves. The days of exciting fashion being limited to designer price points were over. The demand for runway-inspired fashion was exploding.


We began as a small operation, producing limited runs of footwear for our loyal fans. Even in the early days, our mission was clear: we would outfit women with of-the-moment styles at an affordable price.


Our goal has always been to offer on-trend, beautiful footwear at excellent prices, while still producing a high quality product. We believed no woman should be excluded from looking her best... and having fun with her shoe collection.


The passion we poured into this mission helped us evolve Vices into one of the industry’s best kept secrets. But now? The secret is out.


Today, Vices offers the hottest footwear trends on the market. We’ve stuck to our core values of providing high quality shoes at great prices. Thanks to our trend research and passion for footwear, we’re always on top of the next Insta-worthy trend.


Variety, versatility, and beauty are the words that come to mind when you browse our offerings. From core basics like classic black pumps to designer-inspired statement makers, we’ve got everything a shoe lover needs in one convenient place.


As a brand, we’ll continue to translate inspiration into the next must-have shoe as we work to build a closer community around our product.


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